yes24Ϸ | yes24Ϸ
" Žϰ νŰ ȫ ɸ Ʈ ī 'PR ƹ' Ҹ ̽ ǥ, ں ź (propaganda) ǹ̿ ҰѴ. ڴ ̹ Ⱦ鼭 ġ, , , پ о߿ Ȱϴ ܸϰ Ѵ. å 'ġ μ ' 'PR μ ' Ͽ ٷ ִ. ǰ ǽİ ϴ ' ʴ Ŀ' Ư ̳ ǰ ߿ ̰ Ŀ ؾ ̲ ִ . ̽ ̷ Ŀ ϴ ̾ Ƿ ϴ ' ʴ ' ϸ鼭 Ҽ Ʈ 谡 ʿ̶ ߿伺 Ѵ. å Ž Ʋ л ϴ ̽ PR ǿߴٰ Ѵ. å 20 ġ üǿ ܳ ƴ϶ ں ̱ ο 忡 ź ش. ȫ(PR) Ʈ 80 Ⱓ å ̵ ߴϰ Ŵ ϴ ó ʴ ü ִ å ̴."
"Edward Louis Bernays 1891 11 22 Ʈ , ɸ ũƮ Ʈ ī(ģī óī)̴. ƹ ϶ ̽ Ʈ Ƴ ̽ ̰, Ӵ ȳ Ʈ Ʈ ̴. Բ ̱ dzʰ, ƹ 濡 ڳ б ߴ. 1912 ϰ ûǰŷҿ ϴٰ ΰ ģ 翡 ڷ ϸ ȫ(PR) ߴµ, μ ȭ 縦 ̲. 1 ȸ(CPI) ŹǾ ¼ پ ƴ. 1919 忡 ʷ PR ̶ ް PR 繫 . ߽ɸп Ʈ źм Ͽ ʷ ȫ ̿߰ ȫ , ߴ. 1923 б ʷ ȫ ư PR (Crystallizing Public Opinion) Ⱓߴ. ״ ݼ 435 Ƿο PR ڹ ߴµ, Ƿ ܿ ɺ 뵿տ ̸ ̱ , , , а, ȭ ǥϴ λ , ü ƴ. 1995 3 9 103 , а ε PR ƹ ȴ. İ(Propaganda, ȫ(Public Relations), (The Engineering of Consent) ִ. "