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2020-07-09
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ȹ° 6 ð ڱٿ, δٿ  ȸ ǹ.  ǹ ռ ? δٿ ׿ ̾߱⸦ å̴. å ȫ ǹ ǥ ְ 200 亯 Ǿ ִ. ǥ ݱ ȸ縦 Ű鼭 3η . ڴ ǹ̶ ȸ縦 귣 ŵ쳪, ̳ ٸ ƴ ٿ  . å ϴ ٿ â 귣 ż ִٴ ǹ̰ ִ.



å ȫ ǹ ǥ ְ 200 亯 Ǿ ִ. ǥ ݱ ȸ縦 Ű鼭 3η . 1ο ̰  ǹ âϰ Ǿ һ ߴ. 2ο ܺ 귣(external branding) ߴ. 3ο ϱ ߿ 귣(internal branding) ٷ. üȭŰ ׵ 񽺸 ϴ ̴.



δٿ̶ ټ å ô뿡 濵 ϰڴ. Ư 丮 ϸ ̷ ϰ ϰ ϶ ƴ϶, ϳ ϴ ġ ã ǥ ̴. ڽ ο ã âڿ ǹڴ , 귣 ִ л , ư ο ȭ ϴ å Ǿ ̴.



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Ȱ ٸ ״ Journal of Consumer Research, Psychology & Marketing, Journal of Consumer Psychology ο ǥؿԴ. ֿ δٿ, ٸ, Ͻ 귣̴١, ʴ Ѹ, Һ ɸ ء, ռ ռ , ѹα 귣϶ , δ С, 10 ġ Ǽ, غ ټ ִ. Ϻ, ߾Ϻ, ϰŹ  Һڽɸ Į Ⱓ Ͽ ϹοԵ ģϰ ٰ ִ.

״ л ġ ̱⵵ , ڷμ 濵 ȭϵ ߹ ϴ ҵ ũٰ Ѵ. ׷ ȭϴ ȯ ӿ ȭϴ 濵 ȭθ ؿԴ. Ͻ 귣̴١ , ٸ ٸ, δٿ򡷿 ٿ å Ű̶ ٷ ִ.

ڶ, 渮 ٺ̴ 귣 ͵ Ʈ, ꡯ(www.mobib.co.kr) ϰ ִ.

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